A Value-First Podcast
A Value-First Podcast exposes the business improvement industrial complex that profits from your perpetual dissatisfaction. While others sell you solutions that require their ongoing involvement, we reveal the framework thinking that creates sustainable independence. We challenge everything you've been told about organizational change because most of it is designed to keep you dependent, not liberate you.
All Episodes
Value-First Measurement with Danielle Urban - Dynamic vs Static Targets
Join us for Episode 8 of Value First Measurement with Danielle Urban, where we explore the shifting landscape of measurement and performance in today's dynamic business environment. In this episode, Danielle dives into the eighth principle of the Value First Measurement Manifesto: designing for emergence rather than static achievement. This principle emphasizes the importance of creating measurement systems that can adapt to emerging patterns and opportunities. Danielle discusses the pitfalls of rigid targets and the necessity for organizations to regularly review and revise their metrics to stay aligned with evolving conditions. Key topics covered include: - The significance of recognizing unexpected discoveries in measurement and reporting. - A practical example comparing comment impressions to post impressions on LinkedIn, highlighting the challenges of traditional metrics in a changing digital landscape. - The need for flexibility in measurement frameworks, illustrated through the entrepreneurial operating system (EOS) and its adaptive approach to tracking success. Viewers will gain actionable insights on: - How to incorporate qualitative measurements that reflect authentic engagement rather than just quantitative targets. - Strategies for creating space for emergent metrics that can enhance value realization. - The importance of fostering an organizational culture that values adaptability and insight over static performance measures. Tune in as we challenge conventional metrics and explore how to embrace a more fluid approach to measurement that prioritizes value creation and meaningful relationships. Don't miss this opportunity to rethink how you measure success in an ever-evolving business landscape.Value-First Measurement with Danielle Urban - Remove Barriers, Don't Add Pressure
Struggling to navigate the complexities of measurement in a rapidly evolving digital landscape? Join us for an insightful episode of Value First Measurement, where we tackle the nuanced challenges of AI and marketing metrics alongside Danielle Urban. In this episode, we dive into critical themes such as: - **AI's Role in Content Creation**: Explore how reliance on AI tools can both simplify and complicate the measurement process, particularly when striving for clarity and conciseness in communication. - **The Measurement Dilemma**: Discover the implications of shifting from traditional metrics to more holistic frameworks that emphasize value creation over mere numbers. - **Removing Barriers**: Learn actionable strategies to eliminate internal pressures that hinder creativity and genuine human connection, allowing your team to offer real value rather than relying on outdated best practices. - **Attribution Challenges**: We discuss the intricacies of attribution and the importance of recognizing the multifaceted nature of customer journeys, emphasizing that simplistic metrics can misrepresent true engagement. Key takeaways include: - Insights on how to harness AI without losing sight of authentic value in marketing efforts. - Strategies for redefining measurement frameworks that truly reflect the value being delivered to customers. - The significance of fostering a culture that prioritizes meaningful relationships over transactional metrics. Join us as we navigate the evolving landscape of AI and measurement, empowering organizations to embrace a value-first mindset and unlock their full potential.Value-First Measurement with Danielle Urban - From Gaming to Learning
In this episode of A Value-First Podcast, I dive into principle number five of the Value First Measurement Framework: measuring to learn rather than to justify. Join me as we explore how shifting the focus from performance evaluation to discovery can transform your organization's approach to metrics. I share insights on creating a safe environment for discussing results without fear, encouraging teams to prioritize learning over judgment. We also discuss practical examples, like using sales metrics to understand relationship-building strategies, and how to foster a culture of collaboration and continuous improvement. Tune in to discover how to redefine your measurement practices for greater value realization.Value-First Measurement with Danielle Urban & Nick Zeckets - Signals over Scores
Join me for episode four of A Value-First Podcast, where we dive into the critical distinction between signals and scores in our measurement strategies. In this engaging discussion with expert Nick, we explore how focusing on key signals can foster genuine connections and drive meaningful value conversations. We challenge the traditional reliance on numerical targets and advocate for understanding the nuances behind the signals that indicate interest and intent. By embracing a mindset that values context and relevance, we can enhance our approach to engagement and transformation. Tune in as we share insights on creating a culture of learning and adaptability, moving beyond outdated practices to enable natural discovery and relationship journeys. This episode is a must-listen for anyone looking to evolve their understanding of value in business today.