Avoiding the Measurement Trap with Danielle Urban
A Value-First Podcast
In this episode of A Value-First Podcast, I sit down with Danielle Urban to discuss the pitfalls of the measurement trap in marketing. We explore how marketing teams often struggle to demonstrate their value compared to sales, which naturally ties into ROI. Danielle shares her personal experiences with the challenges of aligning marketing-generated leads with business goals and the frustration of spending time proving value instead of creating it. We delve into the NEED Framework, focusing on natural collaboration, enhanced human capability, elevated value creation, and distributed empowerment. By moving away from traditional metrics and fostering genuine collaboration, we can break free from silos and optimize for true value creation. Join us as we uncover strategies to avoid the measurement trap and empower teams to thrive in a value-first environment.
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