--- title: The Manufacturing Marketing Show description: "Tired of outdated marketing advice aimed at the Industrial & Manufacturing space? My name is Selim Maalouf, join me and my co-host Chris Carolan as we deliver candid insights from growth-minded leaders, helping you drive results and tackle modern challenges. Cut through the noise to get no nonsense expertise. New Episodes every other week" --- ![MM logos-03](https://conveyingyourmessage.com/hs-fs/hubfs/MM%20Show%20-%20Logo%20Assets/MM%20logos-03.png?width=2000&height=500&name=MM%20logos-03.png) Tired of marketing theories that don’t work in heavy industry?   Join hosts Chris and Selim as they go in-depth with industrial & manufacturing experts to uncover proven B2B tactics that drive real results. Subscribe ![MM logos-03](https://conveyingyourmessage.com/hs-fs/hubfs/MM%20Show%20-%20Logo%20Assets/MM%20logos-03.png?width=2000&height=500&name=MM%20logos-03.png) Tired of marketing theories that don’t work in heavy industry?   Join hosts Chris and Selim as they go in-depth with industrial & manufacturing experts to uncover proven B2B tactics that drive real results. Get Notified [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/12.png?width=1280&height=720&name=12.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e12-who-owns-the-crm-caleb-rule) 1 min read #### [S1E12: Who owns the CRM? w/ Caleb Rule](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e12-who-owns-the-crm-caleb-rule) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf: ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) Jan 16, 2024 12:07:07 AM [CRM](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/crm) [RevOps](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/revops) [Transformation](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/transformation) [Leadership](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/leadership) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e12-who-owns-the-crm-caleb-rule) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/11.png?width=1280&height=720&name=11.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e11-tactics-to-trust-mastering-marketing-in-the-manufacturing-space-w-joe-sullivan) 1 min read #### [S1E11: From Tactics to Trust: Mastering Marketing in the Manufacturing Space w/ Joe Sullivan](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e11-tactics-to-trust-mastering-marketing-in-the-manufacturing-space-w-joe-sullivan) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:58:13 PM [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Technical Content](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/technical-content) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [Podcasting](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/podcasting) [LinkedIn](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/linkedin) [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e11-tactics-to-trust-mastering-marketing-in-the-manufacturing-space-w-joe-sullivan) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/10.png?width=1280&height=720&name=10.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e10-manufacturing-storytelling-the-storybrand-framework-dr-jj-peterson) 1 min read #### [S1E10: Manufacturing Storytelling: The StoryBrand Framework with Dr. J.J. Peterson](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e10-manufacturing-storytelling-the-storybrand-framework-dr-jj-peterson) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:48:37 PM [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e10-manufacturing-storytelling-the-storybrand-framework-dr-jj-peterson) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/9.png?width=1280&height=720&name=9.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e09turning-sales-experience-into-workplace-culture-transformation-with-geo-booth) 1 min read #### [S1E09: Turning Sales Experience Into Workplace Culture Transformation with Geo Booth](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e09turning-sales-experience-into-workplace-culture-transformation-with-geo-booth) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:40:44 PM [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Culture](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/culture) [Transformation](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/transformation) [Leadership](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/leadership) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e09turning-sales-experience-into-workplace-culture-transformation-with-geo-booth) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/8.png?width=1280&height=720&name=8.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e08-mastering-crm-adoption-insights-from-matt-bolian) 1 min read #### [S1E08: Mastering CRM Adoption: Insights from Matt Bolian](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e08-mastering-crm-adoption-insights-from-matt-bolian) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:17:04 PM [UX](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/ux) [CRM](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/crm) [RevOps](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/revops) [Reporting](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/reporting) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e08-mastering-crm-adoption-insights-from-matt-bolian) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/7.png?width=1280&height=720&name=7.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney) 1 min read #### [S1E07: Designing Success: The Art of Form and Function with Christine Tierney](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:05:51 PM [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [UX](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/ux) [Design](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/design) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/6.png?width=1280&height=720&name=6.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement) 1 min read #### [S1E06: Bridging Sales and Service: Bryan DeVerse's Unique Approach to Customer Engagement](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 10:51:17 PM [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [Service](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/service) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/4.png?width=1280&height=720&name=4.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e04-art-technical-content-marketing-in-the-industrial-space-adam-kimmel) 1 min read #### [S1E04: The Art of Technical Content Marketing in the Industrial Space with Adam Kimmel](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e04-art-technical-content-marketing-in-the-industrial-space-adam-kimmel) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 9:23:28 PM [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Technical Content](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/technical-content) [Technical Writing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/technical-writing) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e04-art-technical-content-marketing-in-the-industrial-space-adam-kimmel) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/5.png?width=1280&height=720&name=5.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e05-transforming-manufacturing-with-marketing-and-technology-sarah-scudder) 2 min read #### [S1E05: Transforming Manufacturing with Marketing and Technology w/ Sarah Scudder](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e05-transforming-manufacturing-with-marketing-and-technology-sarah-scudder) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 9:22:23 PM [Industrial Tech Stacks](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/industrial-tech-stacks) [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [Partner GTM](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/partner-gtm) [Supply Chain](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/supply-chain) [Podcasting](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/podcasting) [LinkedIn](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/linkedin) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e05-transforming-manufacturing-with-marketing-and-technology-sarah-scudder) [![](https://conveyingyourmessage.com/hs-fs/hubfs/3.png?width=1280&height=720&name=3.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e03-unpacking-voc-in-manufacturing-customer-outsights-dave-loomis) 1 min read #### [S1E03: Unpacking VOC in Manufacturing: Customer Outsights w/ Dave Loomis](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e03-unpacking-voc-in-manufacturing-customer-outsights-dave-loomis) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 8:14:43 PM [Customer Feedback](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-feedback) [VOC](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/voc) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e03-unpacking-voc-in-manufacturing-customer-outsights-dave-loomis)