{description=Back in 2020, 6 hours on a Sunday resulted in a masterpiece I dubbed "Contentful Buyer Journey Map". While almost guaranteed to elicit a "deer in headlights" reaction, with a 15-minute explanation, it has been the quickest path to leadership buy-in on the resources required to become the #1 resource in your space.And why HubSpot is the best foundation for achieving that goal.I've iterated a few times over the past few years but I am currently working on a true 2.0 that I can share with others in a more accessible way.On today's show, I'll take you through the diagram and share why I believe diagrams like it deserve a place for discussion in the C-suite. What has resonated? What is still missing?Let's Build!#LetsBuildDaily #BuildWithHubSpot #CustomerPlatform, id=13534794882}

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Back in 2020, 6 hours on a Sunday resulted in a masterpiece I dubbed "Contentful Buyer Journey Map". While almost guaranteed to elicit a "deer in headlights" reaction, with a 15-minute explanation, it has been the quickest path to leadership buy-in on the resources required to become the #1 resource in your space.And why HubSpot is the best foundation for achieving that goal.I've iterated a few times over the past few years but I am currently working on a true 2.0 that I can share with others in a more accessible way.On today's show, I'll take you through the diagram and share why I believe diagrams like it deserve a place for discussion in the C-suite. What has resonated? What is still missing?Let's Build!#LetsBuildDaily #BuildWithHubSpot #CustomerPlatform