{description=Creating a foundation of common language is very challenging in the face of growth and change. But not doing it makes change more painful and sometimes impossible.While hard to quantify the impact directly, as I am confronted with business epidemics like failure to digitally transform, it is not hard for me to see a possible correlation when conversation after conversation leads to the same discoveries.No internal communication strategy or plan.No change management plan.No training plan.Leading to...No team alignment.Decision paralysis.No data literacy.Leading to...An inconsistent customer experience with equally inconsistent or misunderstood revenue results.Risk "management" over innovation and transformation.Everyone in the business with a different understanding or perception of what is working and what isn't.With no common language foundation, all perceptions are incorrect because no one has a complete picture of the customer or their business.Leading to...Hey HubSpot, Salesforce, NetSuite, Acumatica...we want to buy your platform to fix these problems.AKAWe don't want to do the hard work ourselves and we are praying that your tool can come save the day.No matter how much data supports this not working, leaders aren't getting it and SaaS sales people have quotas to hit.So how can we as consultants and guides do a better job of educating leaders on the topic.I created the CONVEY framework as a thought exercise to help myself understand the challenges I had when pushing for change in growing organizations.It helped me frame a possible solution that attacks the underlying problem discussed above.Communication.I'll dive into it today and share these steps to reach sustainable change on a foundation of common language.1. Current State2. Observations3. New Insights4. Verification and Validation5. Expectations6. Yes!, id=13534812179}

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Creating a foundation of common language is very challenging in the face of growth and change. But not doing it makes change more painful and sometimes impossible.While hard to quantify the impact directly, as I am confronted with business epidemics like failure to digitally transform, it is not hard for me to see a possible correlation when conversation after conversation leads to the same discoveries.No internal communication strategy or plan.No change management plan.No training plan.Leading to...No team alignment.Decision paralysis.No data literacy.Leading to...An inconsistent customer experience with equally inconsistent or misunderstood revenue results.Risk "management" over innovation and transformation.Everyone in the business with a different understanding or perception of what is working and what isn't.With no common language foundation, all perceptions are incorrect because no one has a complete picture of the customer or their business.Leading to...Hey HubSpot, Salesforce, NetSuite, Acumatica...we want to buy your platform to fix these problems.AKAWe don't want to do the hard work ourselves and we are praying that your tool can come save the day.No matter how much data supports this not working, leaders aren't getting it and SaaS sales people have quotas to hit.So how can we as consultants and guides do a better job of educating leaders on the topic.I created the CONVEY framework as a thought exercise to help myself understand the challenges I had when pushing for change in growing organizations.It helped me frame a possible solution that attacks the underlying problem discussed above.Communication.I'll dive into it today and share these steps to reach sustainable change on a foundation of common language.1. Current State2. Observations3. New Insights4. Verification and Validation5. Expectations6. Yes!