{description=The conversation explores the topic of creating properties in HubSpot and when it is necessary or not. The hosts discuss the importance of considering the long-term vision for the data, the potential alternatives to properties, and the challenges of managing properties in integrations. They also touch on the use of notes, tasks, and playbooks as alternatives to properties, and the difficulty of deleting properties once they are created. The conversation revolves around the challenges and frustrations of integrating HubSpot with other tools, particularly QuickBooks and DocuSign. The speakers discuss the difficulties of implementing bidirectional invoicing with QuickBooks and the lack of essential features in DocuSign. They also highlight the importance of having HubSpot-focused integrations and the potential for disruption in the HubSpot app marketplace. The conversation touches on the significance of properties in the data model and the need for a marketing hub overhaul. The speakers anticipate exciting announcements at the upcoming Inbound conference., id=14819998316}

HubSpot Administrator: Matthew Ruxton

The conversation explores the topic of creating properties in HubSpot and when it is necessary or not. The hosts discuss the importance of considering the long-term vision for the data, the potential alternatives to properties, and the challenges of managing properties in integrations. They also touch on the use of notes, tasks, and playbooks as alternatives to properties, and the difficulty of deleting properties once they are created. The conversation revolves around the challenges and frustrations of integrating HubSpot with other tools, particularly QuickBooks and DocuSign. The speakers discuss the difficulties of implementing bidirectional invoicing with QuickBooks and the lack of essential features in DocuSign. They also highlight the importance of having HubSpot-focused integrations and the potential for disruption in the HubSpot app marketplace. The conversation touches on the significance of properties in the data model and the need for a marketing hub overhaul. The speakers anticipate exciting announcements at the upcoming Inbound conference.