Breaking Free From The Leads Trap with George B. Thomas
A Value-First Podcast
In this episode of A Value-First Podcast, I sit down with George B. Thomas to explore the pitfalls of treating potential clients as mere leads. We delve into the dehumanizing language and processes that dominate many business strategies today, likening them to outdated assembly lines. George passionately argues for a shift towards human-centric relationships, emphasizing the importance of genuine connection over mere conversion. We discuss the NEED assessment, a framework for fostering natural collaboration and enhancing human capability. By prioritizing trust and value, we can break free from the leads trap and build lasting relationships that truly matter. Join us as we challenge conventional metrics and advocate for a more empathetic approach to business.
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