Value-First Measurement with Danielle Urban - Moving beyond traditional attribution wars
A Value-First Podcast
Are you ready to rethink how your organization measures success? In this episode of Value First Measurement, Danielle dives into the urgent need for a new approach to measurement that transcends outdated attribution models.
Key takeaways from this video include:
- The importance of moving beyond traditional attribution wars to measure collective impact across teams.
- Insights into the disconnection between marketing, sales, and customer success budgets, and how this affects overall performance.
- Strategies for fostering collaboration among departments to create a cohesive value narrative that showcases true ROI.
Join us as we explore the complexities of budget allocation, the necessity of shared goals, and the transformative potential of an integrated approach to organizational measurement. Learn how to break down silos, advocate for collaborative budget strategies, and ultimately serve relationships better across your organization. This episode is filled with actionable insights to empower your team and align efforts towards a common goal of sustainable growth. Discover how to navigate the challenges of modern measurement and champion a value-first mindset that drives results.
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