Breaking Free From The B2B Trap with Rylee Powell
A Value-First Podcast
In this episode of A Value-First Podcast, I sit down with fellow HubSpot consultant Rylee Powell to tackle the challenges of the B2B trap and explore how businesses can break free by prioritizing value for their customers. We discuss the common pitfalls organizations face, such as overreliance on technology and internal convenience, which often hinder authentic customer relationships. Rylee and I delve into the importance of aligning business practices with genuine customer-centric values, drawing parallels with concepts like love languages to highlight misalignments. We also examine the traps that ensnare organizations, from lead generation to measurement, and how they impact the customer journey. Join us as we uncover strategies to shift from outdated B2B models to a value-first approach, ensuring businesses thrive in the age of AI and rapid change.
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