Join us for an enlightening conversation with Dr. J.J. Peterson, head of Storybrand, as we delve into the transformative power of storytelling in marketing. With a wealth of experience in communication, marketing, and PR, Dr. Peterson shares insights on how companies can craft compelling stories to connect with customers and grow their business.
The Storybrand Framework: Dr. Peterson explains how this framework helps businesses avoid wasteful marketing by creating clear, customer-focused messages.
The Power of Narrative Transportation: Discover how effective storytelling in marketing can lead to narrative transportation, where customers see themselves in the story, influencing their thoughts and actions.
Positioning the Customer as the Hero: Learn why businesses must position their customers as the heroes of their marketing narratives.
Crafting Stories for 'Boring' Products: Dr. Peterson discusses strategies for making less exciting products engaging through storytelling.
The Role of Success and Failure in Storytelling: Insights into the importance of addressing both the positive outcomes and potential negative consequences in marketing narratives.
Customizing Messages for Different Audience Segments: Strategies for tailoring your marketing message to various parts of the buying committee.