--- title: The Manufacturing Marketing Show | Selim Maalouf description: "With over a decade of experience in industrial engineering and content creation, Selim is the perfect marketing partner industrial companies need. Leveraging his background as a Industrial design and application engineer, Selim has an intimate understanding of how industrial engineers think and make buying decisions. This unparalleled insight enables him to create content that truly resonates with technical audiences and drives results. Selim began his career designing packaging systems, where he honed his skills in analytical thinking and process optimization. He later moved into an application engineering role, working closely with customers. This customer-centric experience gave him invaluable perspective into audience motivations and pain points. Today, Selim combines his engineering expertise with savvy content marketing to guide industrial companies towards a sustainable content marketing program. He is that rare marketer who can speak the language of engineers in a credible way. As an amateur videographer, he further pushes creative boundaries to produce engaging video content optimized for social media. More than just a great writer and producer, Selim is a trusted advisor who always keeps his clients' best interests in mind. His engineering background means he won't just take a brief at face value, but will dig deeper to ensure he's solving the right problems in the right way." --- ![MM logos-03](https://conveyingyourmessage.com/hs-fs/hubfs/MM%20Show%20-%20Logo%20Assets/MM%20logos-03.png?width=2000&height=500&name=MM%20logos-03.png) Tired of marketing theories that don’t work in heavy industry?   Join hosts Chris and Selim as they go in-depth with industrial & manufacturing experts to uncover proven B2B tactics that drive real results. Subscribe ![MM logos-03](https://conveyingyourmessage.com/hs-fs/hubfs/MM%20Show%20-%20Logo%20Assets/MM%20logos-03.png?width=2000&height=500&name=MM%20logos-03.png) Tired of marketing theories that don’t work in heavy industry?   Join hosts Chris and Selim as they go in-depth with industrial & manufacturing experts to uncover proven B2B tactics that drive real results. Get Notified [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/12.png?width=1280&height=720&name=12.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e12-who-owns-the-crm-caleb-rule) 1 min read #### [S1E12: Who owns the CRM? w/ Caleb Rule](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e12-who-owns-the-crm-caleb-rule) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf: ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) Jan 16, 2024 12:07:07 AM [CRM](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/crm) [RevOps](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/revops) [Transformation](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/transformation) [Leadership](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/leadership) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e12-who-owns-the-crm-caleb-rule) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/11.png?width=1280&height=720&name=11.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e11-tactics-to-trust-mastering-marketing-in-the-manufacturing-space-w-joe-sullivan) 1 min read #### [S1E11: From Tactics to Trust: Mastering Marketing in the Manufacturing Space w/ Joe Sullivan](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e11-tactics-to-trust-mastering-marketing-in-the-manufacturing-space-w-joe-sullivan) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:58:13 PM [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Technical Content](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/technical-content) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [Podcasting](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/podcasting) [LinkedIn](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/linkedin) [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e11-tactics-to-trust-mastering-marketing-in-the-manufacturing-space-w-joe-sullivan) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/10.png?width=1280&height=720&name=10.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e10-manufacturing-storytelling-the-storybrand-framework-dr-jj-peterson) 1 min read #### [S1E10: Manufacturing Storytelling: The StoryBrand Framework with Dr. J.J. Peterson](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e10-manufacturing-storytelling-the-storybrand-framework-dr-jj-peterson) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:48:37 PM [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e10-manufacturing-storytelling-the-storybrand-framework-dr-jj-peterson) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/9.png?width=1280&height=720&name=9.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e09turning-sales-experience-into-workplace-culture-transformation-with-geo-booth) 1 min read #### [S1E09: Turning Sales Experience Into Workplace Culture Transformation with Geo Booth](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e09turning-sales-experience-into-workplace-culture-transformation-with-geo-booth) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:40:44 PM [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Culture](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/culture) [Transformation](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/transformation) [Leadership](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/leadership) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e09turning-sales-experience-into-workplace-culture-transformation-with-geo-booth) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/8.png?width=1280&height=720&name=8.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e08-mastering-crm-adoption-insights-from-matt-bolian) 1 min read #### [S1E08: Mastering CRM Adoption: Insights from Matt Bolian](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e08-mastering-crm-adoption-insights-from-matt-bolian) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:17:04 PM [UX](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/ux) [CRM](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/crm) [RevOps](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/revops) [Reporting](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/reporting) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e08-mastering-crm-adoption-insights-from-matt-bolian) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/7.png?width=1280&height=720&name=7.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney) 1 min read #### [S1E07: Designing Success: The Art of Form and Function with Christine Tierney](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 11:05:51 PM [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [UX](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/ux) [Design](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/design) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/6.png?width=1280&height=720&name=6.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement) 1 min read #### [S1E06: Bridging Sales and Service: Bryan DeVerse's Unique Approach to Customer Engagement](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 10:51:17 PM [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [Service](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/service) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/4.png?width=1280&height=720&name=4.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e04-art-technical-content-marketing-in-the-industrial-space-adam-kimmel) 1 min read #### [S1E04: The Art of Technical Content Marketing in the Industrial Space with Adam Kimmel](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e04-art-technical-content-marketing-in-the-industrial-space-adam-kimmel) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 9:23:28 PM [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Technical Content](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/technical-content) [Technical Writing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/technical-writing) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e04-art-technical-content-marketing-in-the-industrial-space-adam-kimmel) [![](https://conveyingyourmessage.com/hs-fs/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/5.png?width=1280&height=720&name=5.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e05-transforming-manufacturing-with-marketing-and-technology-sarah-scudder) 2 min read #### [S1E05: Transforming Manufacturing with Marketing and Technology w/ Sarah Scudder](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e05-transforming-manufacturing-with-marketing-and-technology-sarah-scudder) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 9:22:23 PM [Industrial Tech Stacks](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/industrial-tech-stacks) [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [Partner GTM](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/partner-gtm) [Supply Chain](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/supply-chain) [Podcasting](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/podcasting) [LinkedIn](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/linkedin) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e05-transforming-manufacturing-with-marketing-and-technology-sarah-scudder) [![](https://conveyingyourmessage.com/hs-fs/hubfs/3.png?width=1280&height=720&name=3.png) ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e03-unpacking-voc-in-manufacturing-customer-outsights-dave-loomis) 1 min read #### [S1E03: Unpacking VOC in Manufacturing: Customer Outsights w/ Dave Loomis](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e03-unpacking-voc-in-manufacturing-customer-outsights-dave-loomis) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf): Jan 15, 2024 8:14:43 PM [Customer Feedback](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-feedback) [VOC](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/voc) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e03-unpacking-voc-in-manufacturing-customer-outsights-dave-loomis)