Listen on your favorite podcast platform
Listen on your favorite podcast platform
"We Need To Take The Kid Gloves Off!"
Hear candid insights from growth-minded leaders across industrial marketing, sales, service, and product teams. Learn how they tackle modern challenges from digital disruption to shifting buyer demands.
Whether you are a marketer looking to hone your skills, a sales leader seeking to align with modern buyers, or a curious executive eager to grow, this podcast delivers actionable strategies grounded in data and experience from the front lines.
Most manufacturing marketing content regurgitates the same outdated ideas. This podcast breaks the mold to provide no-nonsense expertise focused on helping industrial brands succeed today.
Watch Our Latest Episodes
Meet our guests
Dave Loomis
PRESIDENT
LOOMIS MARKETING
A deep expert in VOC with well over 10,000 hours of customer interviews under his belt. Dave talks about what VOC customer work really is, how to do it right, and how to put what he calls "customer outsights" to work in a way that will benefit both you and your customers.
Visit Dave's Website: www.loomismarketing.com
Adam Kimmel
PRINCIPAL TECHNICAL CONTENT WRITER
ASK Consulting Solutions
Founder of a technical content writing, strategy and consulting firm, specializing in technical content writing, SEO content writing, and content strategy with over 20 years of practical engineering experience across in the industrial sector, research and academia.
Visit Adam's Website: www.askconsultingsolutions.com
Sarah Scudder
CMO
SOURCEDAY
Sarah hosts the What the Duck?! direct materials podcast, a monthly Voice of Supply Chain show that features people in supply chain doing extraordinary things, and a monthly Manufacturing Supply Chain Woes and Women in ERP shows and enjoys speaking about marketing and manufacturing supply chain related topics
Visit Sarah's Website: sourceday.com
Bryan DeVerse
SENIOR COMMERCIAL DIRECTOR
IXRF Systems
A seasoned sales and marketing professional with over 20 years of experience in the analytical instrumentation industry. Throughout his career, Bryan has successfully launched products, expanded market share, and grown revenues for companies in the spectroscopy field.
Visit Bryan's Website: ixrfsystems.com
Christine Tierney
CREATIVE DIRECTOR
Junebird Creative
with over 15 years of digital marketing experience and an MBA from St. Thomas University, helping small business owners develop intentional marketing strategies tailored to their specific business goals. Christine is both a Certified Storybrand Coach and a Certified Business Made Simple Coach.
Visit Christine's Website: junebirdcreative.com
Matt Bolian
COFOUNDER AND CEO
SUPERED
Led teams as large as 250 people (small as 4) and thousands of projects in the United States and abroad for hundreds of clients across multiple functional areas in the military and in the private sector. Co-founded Supered.io, a digital adoption platform built for the HubSpot ecosystem.
Visit Matt's Website: www.supered.io
Geo Booth
FOUNDER
MajorSage Business Coaching
Leader of a flame barrier business for a leading textile company. He serves on the advisory board of Gaston College’s Textile Technology Center. He’s a member of the International Sleep Products Association’s Sleep Products Safety Council. He is also the founder and CEO of MajorSage Business Coaching as a "Business Made Simple" Certified Coach
Visit Geo's Website: majorsage.com
Dr. J.J. Peterson
HEAD OF STORYBRAND
StoryBrand
Holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message.
Visit StoryBrand Website: storybrand.com
Joe Sullivan
FOUNDER
Gorilla 76
an industrial marketing consultant of 10+ years and co-founder of Gorilla. In addition to co-leading the agency, Joe serves as the company business development lead and consults Gorilla’s clients on both sales and marketing strategy. He crafts thought leadership content in Gorilla 76's Industrial Marketing Learning Center and hosts The Manufacturing Executive – a growth strategy podcast for manufacturing leaders.
Visit Joe's Website: gorilla76.com
Caleb Rule
DIGITAL DIRECTOR
Strativise
Caleb brings over a decade of marketing expertise to his current role as Digital Director at Strativise, an industrial marketing agency. He's previously worked in Director-level roles and at Club Car supporting their digital transformation in a centralized marketing role.
Visit Caleb's Website: strativise.com
Meet Your Manufacturing Marketing Co-Hosts
Meet Your Co-Hosts
Chris Carolan
Co-Founder & Head of Revenue
Chris is an experienced marketing leader in the industrial sector. He has spent over 15 years working with companies in the industrial and manufacturing space.
Chris helped transition his previous companies into digital marketing and CRM systems. He is passionate about bridging the industrial skills and knowledge gap through marketing and enabling customer-facing teams.
Chris brings a strong understanding of marketing strategy, automation, and customer experience from his background managing production, sales, and marketing.
Selim Maalouf
Co-Founder & Head of Content
With over a decade of experience in industrial engineering and content creation, Selim is the perfect marketing partner industrial companies need.
Leveraging his background as a Industrial design and application engineer, Selim has an intimate understanding of how industrial engineers think and make buying decisions. This unparalleled insight enables him to create content that truly resonates with technical audiences and drives results.
More than just a great writer and producer, Selim is a trusted advisor who always keeps his clients' best interests in mind. His engineering background means he won't just take a brief at face value, but will dig deeper to ensure he's solving the right problems in the right way.