--- title: Demand Generation | Conveying Your Message description: "Generate a sustainable pipeline of qualified opportunities and become the #1 resource in your industry. Our demand gen services help you create educational content and build a community of loyal customers." image: https://conveyingyourmessage.com/hubfs/Website%20Resources/Homepage/Chart.png --- # Demand Generation Consulting #### An education-first strategy to engage with your buyers and turn them into loyal customers   [![Get Started](https://no-cache.hubspot.com/cta/default/40810431/interactive-130629225527.png) ](https://conveyingyourmessage.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJOlu1VyvPb03W3sRJjuaCZzav86oIbChi2b6QbbCqLbbSH%2BOTkZdDdR31LS0zz1tV9c%2F6GgG2uxrIGnYhRkDq4K6tUZxgEOHlvQu00ojl1c85UmBz7UR0FfA6Bh7AdQ10JE3nPATyH7%2BzunmDp0Sdq8V%2B2VQML9eqZI3iQimk0PsB9VyXwp1Vv25M%3D&webInteractiveContentId=130629225527&portalId=40810431&hsLang=en)       #### **Educational Content** #### **Media Company Mindset** #### **Community Building** ### **YOUR SHORT-TERM SALES-FOCUSED STRATEGY IS GENERATING LOW QUALITY LEADS THAT DON’T CONVERT.**   #### When You're Starved For Pipeline, You Tend To #### Create lead magnets for gated content #### Pay for content syndication leads #### Spend a small fortune on a tradeshow booth #### Disguise sales pitches as webinars to attract signups ### **It's NOT Working Anymore** ## Figure Out What Your Customers Want To Learn, And How You Can Help Them Learn it #### Customer research through interviews  We go straight to the source and learn from your top customers through scheduled interviews #### Resource Efficient Content Marketing We provide a framework that extracts the expertise of your Subject Matter Experts without wasting their precious time.  #### Foundational Content We create foundational pieces of content that your customers are looking for based on the “They ask, You answer” framework. #### Thought Leadership Content Training We train your Subject Matter Experts to become trusted thought leaders in their space and help them build a community of eager professionals [![Get Started](https://no-cache.hubspot.com/cta/default/40810431/interactive-130629225527.png) ](https://conveyingyourmessage.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJOlu1VyvPb03W3sRJjuaCZzav86oIbChi2b6QbbCqLbbSH%2BOTkZdDdR31LS0zz1tV9c%2F6GgG2uxrIGnYhRkDq4K6tUZxgEOHlvQu00ojl1c85UmBz7UR0FfA6Bh7AdQ10JE3nPATyH7%2BzunmDp0Sdq8V%2B2VQML9eqZI3iQimk0PsB9VyXwp1Vv25M%3D&webInteractiveContentId=130629225527&portalId=40810431&hsLang=en) ## The Road To Sustainable Demand Generation   #### This roadmap is the fastest road to catapulting your brand to becoming a household name for education in your space. The 3 key phases that we will guide you through: [![Voice of Customer - 640x360](https://conveyingyourmessage.com/hubfs/Stock%20Imagery/Voice%20of%20Customer%20-%20640x360.png) ##### Voice of Customer and GTM Positioning ** ](https://conveyingyourmessage.com/products/demand-generation#growth-consulting) [![Foundational Content - 640x360](https://conveyingyourmessage.com/hubfs/Stock%20Imagery/Foundational%20Content%20-%20640x360.jpg) ##### Foundational Content Creation ** ](https://conveyingyourmessage.com/products/demand-generation#hubspot) [![Thought Leadership - 640x360](https://conveyingyourmessage.com/hubfs/Stock%20Imagery/Thought%20Leadership%20-%20640x360.png) ##### Thought Leadership Training ** ](https://conveyingyourmessage.com/products/demand-generation#content-marketing) [![Voice of Customer - 640x360](https://conveyingyourmessage.com/hubfs/Stock%20Imagery/Voice%20of%20Customer%20-%20640x360.png) ##### Voice of Customer and GTM Positioning ** ](https://conveyingyourmessage.com/products/demand-generation#growth-consulting) [![Thought Leadership - 640x360](https://conveyingyourmessage.com/hubfs/Stock%20Imagery/Thought%20Leadership%20-%20640x360.png) ##### Foundational Content Creation ** ](https://conveyingyourmessage.com/products/demand-generation#hubspot) [![Foundational Content - 640x360](https://conveyingyourmessage.com/hubfs/Stock%20Imagery/Foundational%20Content%20-%20640x360.jpg) ##### Thought Leadership Training ** ](https://conveyingyourmessage.com/products/demand-generation#content-marketing)   ### **Voice of Customer and GTM Positioning** Capture what your customers are saying about your business through guided interviews. Develop the right Go-to-market positioning to resonate with your customers.   ![Voice of Customer - 640x360](https://conveyingyourmessage.com/hubfs/Stock%20Imagery/Voice%20of%20Customer%20-%20640x360.png)   ### **Foundational Content Creation** Every business needs a set of foundational pieces of content that progress the customer journey from awareness to decision. Identify and develop the content you are missing.   ![Foundational Content - 640x360](https://conveyingyourmessage.com/hs-fs/hubfs/Stock%20Imagery/Foundational%20Content%20-%20640x360.jpg?width=640&height=360&name=Foundational%20Content%20-%20640x360.jpg)   ### **Thought Leadership Training ** Building a following in your industry circles is not that easy. We help you identify a clear niche, hone a distinct point of view, and develop skills for leveraging networks to build your reputation as a thought leader. ![Thought Leadership - 640x360](https://conveyingyourmessage.com/hs-fs/hubfs/Stock%20Imagery/Thought%20Leadership%20-%20640x360.png?width=640&height=360&name=Thought%20Leadership%20-%20640x360.png) ## Start Generating A Sustainable Pipeline Of Qualified Opportunities ### Hi, I'm Selim   #### Our demand generation strategies, developed for the industrial space will teach you everything we’ve learned and empower you to become the #1 resource in your space. #### It's a hands-on, collaborative program designed to help industrial companies create value-filled educational content without breaking the bank.   ![Selim - Maalouf - 400x400-1](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20-%20400x400-1.png?width=400&height=400&name=Selim%20-%20Maalouf%20-%20400x400-1.png) ##### **1) Schedule A Call** ##### **2) Build Your Strategy** ##### **3) Become the #1 Resource** [![Get Started](https://no-cache.hubspot.com/cta/default/40810431/interactive-130629225527.png) ](https://conveyingyourmessage.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJOlu1VyvPb03W3sRJjuaCZzav86oIbChi2b6QbbCqLbbSH%2BOTkZdDdR31LS0zz1tV9c%2F6GgG2uxrIGnYhRkDq4K6tUZxgEOHlvQu00ojl1c85UmBz7UR0FfA6Bh7AdQ10JE3nPATyH7%2BzunmDp0Sdq8V%2B2VQML9eqZI3iQimk0PsB9VyXwp1Vv25M%3D&webInteractiveContentId=130629225527&portalId=40810431&hsLang=en) ## Resource-Efficient Content Creation System #### This system enables you to create the content you need with only 45 minutes of your Subject Matter Expert's time per month ![Chart](https://conveyingyourmessage.com/hs-fs/hubfs/Website%20Resources/Homepage/Chart.png?width=1200&height=900&name=Chart.png)   #### We work with your team and train them on our 6-phase resource-efficient content creation system. ![strategy](https://conveyingyourmessage.com/hubfs/Website%20Resources/Homepage/strategy.jpg) #### Content Strategy ![Homepage Value Stack - Growth Consulting - 400x300](https://conveyingyourmessage.com/hubfs/Website%20Resources/Homepage/Homepage%20Value%20Stack%20-%20Growth%20Consulting%20-%20400x300.png) #### Pre-Production ![Homepage Value Stack - Content - 400x300](https://conveyingyourmessage.com/hubfs/Website%20Resources/Homepage/Homepage%20Value%20Stack%20-%20Content%20-%20400x300.png) #### Production ![Post production](https://conveyingyourmessage.com/hubfs/Website%20Resources/Homepage/Post%20production.jpg) #### Post Production ![Homepage Value Stack - 400x300](https://conveyingyourmessage.com/hs-fs/hubfs/Website%20Resources/Homepage/Homepage%20Value%20Stack%20-%20400x300.png?width=400&height=300&name=Homepage%20Value%20Stack%20-%20400x300.png) #### Distribution ![analytics](https://conveyingyourmessage.com/hubfs/Website%20Resources/Homepage/analytics.jpg) #### Analytics [![Get Started](https://no-cache.hubspot.com/cta/default/40810431/interactive-130629225527.png) ](https://conveyingyourmessage.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJOlu1VyvPb03W3sRJjuaCZzav86oIbChi2b6QbbCqLbbSH%2BOTkZdDdR31LS0zz1tV9c%2F6GgG2uxrIGnYhRkDq4K6tUZxgEOHlvQu00ojl1c85UmBz7UR0FfA6Bh7AdQ10JE3nPATyH7%2BzunmDp0Sdq8V%2B2VQML9eqZI3iQimk0PsB9VyXwp1Vv25M%3D&webInteractiveContentId=130629225527&portalId=40810431&hsLang=en)