| Ignition | Lift-Off | Into Orbit | |
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| Project Price |
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| Consulting & Strategy | |||
| Kickoff Workshop The Kickoff Call sets the stage for a successful engagement. You'll cover GPCT (goals, plans, challenges, and timelines), roles & responsibilities, and other critical engagement information. - Goals, Plans, Timeline, Challenges- Roles & Responsibilities - Other Critical Information |
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| Go To Market Strategy Workshop During this working session, we lead you through structured activities to diagnose gaps, explore opportunities, and align on tactics. |
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| Positioning & Messaging Workshop We facilitate interactive positioning and messaging exercises to help you align on brand identity, competitive differentiation, value propositions, and key talking points. |
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| Content Strategy Workshop We guide you through content planning exercises to help define goals, personas, messaging, and an editorial calendar. You'll walk away with a 6-month content blueprint. |
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| Quarterly Business Reviews (QBRs) - 2 hours each Topics include analyzing metrics, highlighting successes and gaps, discussing improvements. |
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| Market Research | |||
| Voice of Customer Includes quantitative and qualitative research through well-designed surveys and 1:1 interviews |
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| Ongoing Competitor Benchmarking Includes new product launches, promotions, pricing, and other marketing activity. |
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| Product Roadmap Opportunities Recommendations on market opportunities that are served by new product offerings and/or positioning. |
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| Strategy Documentation | |||
| Ideal Customer Profile (ICP) With you, we conduct an in-depth analysis of your existing accounts and market to define your ideal customer profile, ensuring alignment on the highest-potential targets. |
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| Sales Funnel We deliver a detailed sales funnel document defining each stage, metrics, and strategy from lead to close to provide visibility and identify optimization opportunities. |
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| Go-To-Market Plan We deliver a go-to-market plan that aligns your team around strategies to acquire, engage, and delight customers while accelerating growth. |
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| Messaging Plan We deliver a unified messaging plan with core brand identity, differentiated value props, customer-resonating language, and guidelines to align your internal teams and external communications. |
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| Content Plan Our team provides a comprehensive content plan including identified personas, messaging, content types, editorial calendar, and promotion strategies for executing your content marketing. |
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| Training Plan Our training plan includes assessments, program design, delivery methods, timelines, and success metrics to onboard employees and optimize their performance. |
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| Content & Website | |||
| HubSpot CMS Hub HubSpot CMS Hub provides the foundation for sustainable, scalable growth supporting modern customer experience expectations. We implement it for you. |
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| Sales Funnel Creation Create premium content offers, along with a conversion path (see below), to help generate leads. |
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| Resource-Efficient Content (REC) System The foundation of sustainable growth centers around content creation. Leverage ideal customer profiles to create content that speaks uniquely to your audience and different stages in the buyer's journey. |
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| Long-form Video (45-60 minutes) | |||
| Social Video Clips | |||
| Written Social Posts with Video | |||
| Long-form, written article | |||
| Revenue Operations | |||
| CRM/Tech Stack Strategy Strategy for revenue technology stack that supports customer data and internal process. |
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| Basic Implementation & Development Out-of-the-box setup of HubSpot with light customization, simple workflows, and plug-and-play integrations. HubSpot software cost not included. |
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| Content-Based Sales Coaching | |||
| Individual Training Sessions - 1 hour each Categories include Content-Based Networking, On-Camera Performance, They Ask You Answer, Social Selling, Assignment Prospecting, Assignment Selling, Customer is the Hero Framework |
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Ignition
$4,996
per project
Designed for solopreneurs and subject matter experts that are just starting their journey.
Lift-Off
$9,996
per project
Designed specifically for small businesses and aspiring influencers.
Best Value
Into Orbit
$24,996
per project
Designed specifically for organizations that are ready to be the #1 resource in their space.