--- title: "S1E02: Digital Transformation and Human Connections: George B. Thomas Talks CRM Strategies" description: Learn how digital transformation and human connections are essential for successful CRM strategies in industrial manufacturing. Discover the insights of George B. Thomas, the HubSpot Helper, on adapting CRM processes, bridging the gap between traditional and modern practices, and enhancing overall performance. Don't miss out on valuable information from this industry expert! image: https://conveyingyourmessage.com/hubfs/Media%20Files/SNG%20-%20Sprockets%20and%20Gears/Thumbnails/SNG%202.png --- 1 min read ![S1E02: Digital Transformation and Human Connections: George B. Thomas Talks CRM Strategies](https://conveyingyourmessage.com/hubfs/Media%20Files/SNG%20-%20Sprockets%20and%20Gears/Thumbnails/SNG%202.png) # S1E02: Digital Transformation and Human Connections: George B. Thomas Talks CRM Strategies [![Picture of Chris Carolan](https://conveyingyourmessage.com/hubfs/Headshots/Headshot%20-%20Chris%20400x400.png) Chris Carolan ](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan) : Jan 16, 2024 6:04:06 AM [HubSpot](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/hubspot) [CRM](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/crm) [Culture](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/culture) [Transformation](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/transformation) [Customer Platform](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-platform) #### Episode Summary: In this episode, we discuss the beauty of the HubSpot ecosystem and its impact on industrial manufacturing. We delve into the challenges and potential of CRM systems in modern business, particularly in the context of industrial companies. George discusses the importance of understanding and adapting the CRM process to fit the needs of an organization, focusing on people over platforms. We also cover the need for education in the C-suite and among employees about the value and utility of CRM systems.   #### Key Topics Discussed: The importance of understanding human-to-human relationships and communication in organizations. The need for organizations to adapt and be willing to change processes and mindsets for successful CRM implementation. Insights into how sales, marketing, and other departments can synergize to enhance overall performance. Addressing the gap between traditional and modern business practices in industrial manufacturing. ## Meet Our Guest ### George B. Thomas ##### HubSpot Helper & Owner @ George B. Thomas LLC George is the "HubSpot Helper" and owner at George B. Thomas, LLC. George helps companies streamline and grow using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George has more than 30 years of sales & marketing experience and has been using HubSpot since 2012. George is a vault of valuable information, tactics, and strategies with a record-breaking thirty-five plus HubSpot Academy certifications, including Inbound Marketing, Inbound Sales, Contextual Marketing, CMS Implementation, Email Marketing, and Content Marketing. ![Georges B Thomas Headshot](https://conveyingyourmessage.com/hubfs/Media%20Files/Guest%20Files/George%20B.%20Thomas/Georges%20B%20Thomas%20Headshot.jpg) ### Relevant Links - Follow George on LinkedIn - [https://www.linkedin.com/in/georgebthomas/](https://www.linkedin.com/in/georgebthomas/) - Visit his Website - [https://www.georgebthomas.com/](https://www.georgebthomas.com/) - Listen to the HubHeroes Podcast - [https://www.georgebthomas.com/podcast](https://www.georgebthomas.com/podcast) - Listen to the Beyond Your Default Podcast - [https://www.beyondyourdefault.com/](https://www.beyondyourdefault.com/) - [Tweet](https://twitter.com/share) ### Check Out Related Insights   #### [S1E04: Inside HubSpot's Evolution: A Sales Perspective with Sam Daniel](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e04-inside-hubspots-evolution-a-sales-perspective-sam-daniel) ![Picture of Chris Carolan](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Headshot%20-%20Chris%20400x400.png?width=30&name=Headshot%20-%20Chris%20400x400.png) [Chris Carolan](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan) [HubSpot](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/hubspot) [Sales](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/sales) [CRM](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/crm) [Culture](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/culture) [Transformation](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/transformation) [Customer Platform](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-platform) [Read More](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e04-inside-hubspots-evolution-a-sales-perspective-sam-daniel) #### [S1E01: Transforming Customer Experience in the Industrial Sector w/ Christina Garnett](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e01-transforming-customer-experience-in-the-industrial-sector-w-christina-garnett) ![Picture of Chris Carolan](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Headshot%20-%20Chris%20400x400.png?width=30&name=Headshot%20-%20Chris%20400x400.png) [Chris Carolan](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan) [HubSpot](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/hubspot) [Customer Experience](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-experience) [Culture](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/culture) [Transformation](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/transformation) [Read More](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e01-transforming-customer-experience-in-the-industrial-sector-w-christina-garnett) #### [S1E07: Transforming Manufacturing Processes with HubSpot: A Conversation with Bob Balm](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e07-transforming-manufacturing-processes-with-hubspot-a-conversation-bob-balm) ![Picture of Chris Carolan](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Headshot%20-%20Chris%20400x400.png?width=30&name=Headshot%20-%20Chris%20400x400.png) [Chris Carolan](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan) [HubSpot](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/hubspot) [Industrial Tech Stacks](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/industrial-tech-stacks) [Customer Experience](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-experience) [CRM](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/crm) [RevOps](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/revops) [Customer Platform](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-platform) [Read More](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e07-transforming-manufacturing-processes-with-hubspot-a-conversation-bob-balm) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chris Carolan", "url" : "https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan" }, "dateModified" : "2024-01-19T16:41:42.847Z", "datePublished" : "2024-01-16T12:04:06.000Z", "headline" : "S1E02: Digital Transformation and Human Connections: George B. 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