--- title: "S1E03: Beyond the Box: HubSpot’s New Era of Custom Solutions with Christopher Barnett" description: Discover how HubSpot is transforming its customer platform with custom solutions. Learn about the balance between customization and standardization in digital tools and the role of RevOps in unifying marketing, sales, and customer service teams. Gain insights into the impact of HubSpot as a CRM and its future potential. Join us as we dive into the evolving world of HubSpot with Christopher Barnett, founder of Workflow. image: https://conveyingyourmessage.com/hubfs/SNG%20Podcast%20-%20YouTube%20Thumbnail.png --- 1 min read ![S1E03: Beyond the Box: HubSpot’s New Era of Custom Solutions with Christopher Barnett](https://conveyingyourmessage.com/hubfs/SNG%20Podcast%20-%20YouTube%20Thumbnail.png) # S1E03: Beyond the Box: HubSpot’s New Era of Custom Solutions with Christopher Barnett [![Picture of Chris Carolan](https://conveyingyourmessage.com/hubfs/Headshots/Headshot%20-%20Chris%20400x400.png) Chris Carolan ](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan) : Jan 16, 2024 6:16:20 AM [HubSpot](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/hubspot) [Industrial Tech Stacks](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/industrial-tech-stacks) [Sales](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/sales) [CRM](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/crm) [RevOps](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/revops) [Customer Platform](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-platform) #### Episode Summary: In this insightful episode of "Sprockets and Gears," we had the pleasure of hosting Christopher Barnett, the founder of Workflow. Christopher delved deep into the evolving role of HubSpot in driving business growth, emphasizing the shift from a simple CRM tool to a comprehensive customer platform. He highlighted the crucial balance between customization and standardization in digital tools, advocating for a solution-focused approach over traditional product selling.   #### Key Topics Discussed: - The shift in HubSpot’s strategy towards full customer platform offerings. - The balance between customization and standardization in digital tools. - Emphasizing solution selling over product selling. - The role of RevOps in unifying marketing, sales, and customer service teams. - The impact of HubSpot as a CRM and a platform for businesses. - Strategies for effective implementation and training in HubSpot. - The evolution and future potential of HubSpot and its ecosystem. ## Meet Our Guest ### Christopher Barnett ##### VP of Revenue @ Aptitude 8 Christopher is a leader in the HubSpot ecosystem who is passionate about excellence and achievement within the community. He is a HubSpot Community Champion, Houston HUG Leader, HubSpot Certified Trainer, and is the VP or Revenue @ Aptitude 8. When stepping away from the professional realm, Christopher enjoys playing soccer, cooking up culinary delights, tending to the garden, and spending cherished time with family – especially playing with his daughters and wife. ![Christopher Barnett Headshot](https://conveyingyourmessage.com/hubfs/Media%20Files/Guest%20Files/Christopher%20Barnett/Christopher%20Barnett%20Headshot.jpg) ### Relevant Links - Follow Christopher on LinkedIn - [https://www.linkedin.com/in/christopher-revops/](https://www.linkedin.com/in/christopher-revops/) - Visit Aptitude 8's Website - [https://aptitude8.com/](https://aptitude8.com/) - [Tweet](https://twitter.com/share) ### Check Out Related Insights   #### [S1E07: Transforming Manufacturing Processes with HubSpot: A Conversation with Bob Balm](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e07-transforming-manufacturing-processes-with-hubspot-a-conversation-bob-balm) ![Picture of Chris Carolan](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Headshot%20-%20Chris%20400x400.png?width=30&name=Headshot%20-%20Chris%20400x400.png) [Chris Carolan](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan) [HubSpot](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/hubspot) [Industrial Tech Stacks](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/industrial-tech-stacks) [Customer Experience](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-experience) [CRM](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/crm) [RevOps](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/revops) [Customer Platform](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-platform) [Read More](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e07-transforming-manufacturing-processes-with-hubspot-a-conversation-bob-balm) #### [S1E04: Inside HubSpot's Evolution: A Sales Perspective with Sam Daniel](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e04-inside-hubspots-evolution-a-sales-perspective-sam-daniel) ![Picture of Chris Carolan](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Headshot%20-%20Chris%20400x400.png?width=30&name=Headshot%20-%20Chris%20400x400.png) [Chris Carolan](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan) [HubSpot](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/hubspot) [Sales](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/sales) [CRM](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/crm) [Culture](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/culture) [Transformation](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/transformation) [Customer Platform](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-platform) [Read More](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e04-inside-hubspots-evolution-a-sales-perspective-sam-daniel) #### [S1E06: Understanding HubSpot Implementation and Growth Strategies with Christopher Nault](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e06-understanding-hubspot-implementation-and-growth-strategies-christopher-nault) ![Picture of Chris Carolan](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Headshot%20-%20Chris%20400x400.png?width=30&name=Headshot%20-%20Chris%20400x400.png) [Chris Carolan](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan) [HubSpot](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/hubspot) [Sales](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/sales) [Culture](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/culture) [Transformation](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/transformation) [Leadership](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/leadership) [Customer Platform](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/tag/customer-platform) [Read More](https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/s1e06-understanding-hubspot-implementation-and-growth-strategies-christopher-nault) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Chris Carolan", "url" : "https://conveyingyourmessage.com/media/sprockets-and-gears-podcast/author/chris-carolan" }, "dateModified" : "2024-04-23T13:59:23.965Z", "datePublished" : "2024-01-16T12:16:20.000Z", "headline" : "S1E03: Beyond 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