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How to Choose Your Next Tech Stack Tool (Feat. Scott Brinker)

Picture of Selim Maalouf Selim Maalouf : Feb 6, 2024 4:29:26 PM

Marketing Operations Industrial Tech Stacks

It is very easy to get overwhelmed if you take a look at the latest Martech Map. Trying to navigate the sea of "me too" SaaS products without a life raft is recipe for disaster.

With financial leadership looking to reduce costs, teams cannot afford to make the wrong bets in order to find the right tools.

Industrial Tech Stack Live

A regular gathering of industry colleagues working together to solve Tech Stack challenges that are holding our companies back.

Joining us for the first session of 2024 was Scott Brinker, Editor at Chief Martec, and VP of Platform Ecosystem at HubSpot, who lead a discussion on how to evaluate your next tech stack tool and answered the audience's questions live. Some of the topics discussed:

Tool overlap: Can you really trust an ERP's version of a CRM?
Change management: What existing processes need to change to adopt these systems?
Onboarding and Support: How much support should you expect? When and who from?

Watch the Recording

Resources from this session

Our format is a focused, 20-minute conversation with one of the subject matter experts in the community then we open it up to you for Q&A and discussions.

We're happy to share recordings of the full sessions here on YouTube for anyone unable to attend. But the true value will be for you to join as us live and participate in the conversation.