--- title: How to Choose Your Next Tech Stack Tool (Feat. Scott Brinker) description: How to choose the right tech stack tools for your business with insights from Scott Brinker, Editor at Chief Martec and VP of Platform Ecosystem at HubSpot image: https://conveyingyourmessage.com/hubfs/ITS%20live%20%284%29.png --- 1 min read ![How to Choose Your Next Tech Stack Tool (Feat. Scott Brinker)](https://conveyingyourmessage.com/hubfs/ITS%20live%20%284%29.png) # How to Choose Your Next Tech Stack Tool (Feat. Scott Brinker) [![Picture of Selim Maalouf](https://conveyingyourmessage.com/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png) Selim Maalouf ](https://conveyingyourmessage.com/industrial-tech-stack-live/author/selim-maalouf) : Feb 6, 2024 4:29:26 PM [Marketing Operations](https://conveyingyourmessage.com/industrial-tech-stack-live/tag/marketing-operations) [Industrial Tech Stacks](https://conveyingyourmessage.com/industrial-tech-stack-live/tag/industrial-tech-stacks) It is very easy to get overwhelmed if you take a look at the latest [Martech Map](https://chiefmartec.com/wp-content/uploads/2023/05/martech-map-marketing-technology-landscape-2023-slide.jpg). Trying to navigate the sea of "me too" SaaS products without a life raft is recipe for disaster. With financial leadership looking to reduce costs, teams cannot afford to make the wrong bets in order to find the right tools. ## Industrial Tech Stack Live A regular gathering of industry colleagues working together to solve Tech Stack challenges that are holding our companies back. Joining us for the first session of 2024 was Scott Brinker, Editor at Chief Martec, and VP of Platform Ecosystem at HubSpot, who lead a discussion on how to evaluate your next tech stack tool and answered the audience's questions live. Some of the topics discussed: - Tool overlap: Can you really trust an ERP's version of a CRM? - Change management: What existing processes need to change to adopt these systems? - Onboarding and Support: How much support should you expect? When and who from? ### Watch the Recording   ### Resources from this session - [Follow Scott Brinker on LinkedIn](https://www.linkedin.com/in/sjbrinker/) - [Visit the Chief Martec Website](https://chiefmartec.com/)   Our format is a focused, 20-minute conversation with one of the subject matter experts in the community then we open it up to you for Q&A and discussions. We're happy to share recordings of the full sessions here on YouTube for anyone unable to attend. But the true value will be for you to join as us live and participate in the conversation. #### Register for future sessions and get Zoom meeting links right on you calendar   [![Register for Zoom Meeting](https://no-cache.hubspot.com/cta/default/40810431/interactive-144759251223.png) ](https://conveyingyourmessage.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJeGS07D6gV%2BU%2Bmk2V4%2BbCKE%2BzDAWppJxjGguPm2y%2BCb0l5CN0SJUV0xqEkdh%2BHiQL9aHGfJRh2%2FAl%2FsNMOcD2gIQkVe%2Fagu6NWIo%2BOCnETaZRc65MKCLmSRsrgHQT68RXpooHGyEc9g5C6iCdUxkfhbT3J8FIHlhpF3NXEhRb6L%2FrxB%2Bi%2FFAQRlmyvjdEjT72EpIWbNTOjLaBDEq0ULNkXyAK90y1SQlmP3SFj81md&webInteractiveContentId=144759251223&portalId=40810431) - [Tweet](https://twitter.com/share) ### Check Out Related Insights   #### [What is an Industrial Tech Stack? (Feat John Joyce)](https://conveyingyourmessage.com/industrial-tech-stack-live/what-is-an-industrial-tech-stack-feat-john-joyce) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/industrial-tech-stack-live/author/selim-maalouf) No shame in saying it: Everyone in the industrial space is struggling with their digital systems. [Marketing Operations](https://conveyingyourmessage.com/industrial-tech-stack-live/tag/marketing-operations) [Industrial Tech Stacks](https://conveyingyourmessage.com/industrial-tech-stack-live/tag/industrial-tech-stacks) [Read More](https://conveyingyourmessage.com/industrial-tech-stack-live/what-is-an-industrial-tech-stack-feat-john-joyce) #### [Chasing the Perfect Tech Stack (Feat Julie Runez)](https://conveyingyourmessage.com/industrial-tech-stack-live/chasing-the-perfect-tech-stack-feat-julie-runez) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/industrial-tech-stack-live/author/selim-maalouf) If you survey industrial companies about their tech stack, you'll quickly realize that the majority don't like theirs [Marketing Operations](https://conveyingyourmessage.com/industrial-tech-stack-live/tag/marketing-operations) [Industrial Tech Stacks](https://conveyingyourmessage.com/industrial-tech-stack-live/tag/industrial-tech-stacks) [Read More](https://conveyingyourmessage.com/industrial-tech-stack-live/chasing-the-perfect-tech-stack-feat-julie-runez) #### [Navigating Tech Stack Integrations (Feat Charles Elmer)](https://conveyingyourmessage.com/industrial-tech-stack-live/navigating-tech-stack-integrations-feat-charles-elmer) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/industrial-tech-stack-live/author/selim-maalouf) Integrating your Tech Stack is not a luxury reserved to big enterprise anymore. Every single day another tool is hitting the market and... [Marketing Operations](https://conveyingyourmessage.com/industrial-tech-stack-live/tag/marketing-operations) [Industrial Tech Stacks](https://conveyingyourmessage.com/industrial-tech-stack-live/tag/industrial-tech-stacks) [Read More](https://conveyingyourmessage.com/industrial-tech-stack-live/navigating-tech-stack-integrations-feat-charles-elmer) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Selim Maalouf", "url" : "https://conveyingyourmessage.com/industrial-tech-stack-live/author/selim-maalouf" }, "dateModified" : "2024-02-06T22:29:38.197Z", "datePublished" : "2024-02-06T22:29:26.000Z", "headline" : "How to Choose Your Next Tech Stack Tool (Feat. 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