--- title: "S1E06: Bridging Sales and Service: Bryan DeVerse's Unique Approach to Customer Engagement" description: Bryan DeVerse's insights on customer engagement, education, challenges in sales, adapting to digital marketing, and the future of marketing and customer experience. image: https://conveyingyourmessage.com/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/6.png --- 1 min read ![S1E06: Bridging Sales and Service: Bryan DeVerse's Unique Approach to Customer Engagement](https://conveyingyourmessage.com/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/6.png) # S1E06: Bridging Sales and Service: Bryan DeVerse's Unique Approach to Customer Engagement [![Picture of Selim Maalouf](https://conveyingyourmessage.com/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png) Selim Maalouf ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) : Jan 15, 2024 10:51:17 PM [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [Service](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/service) #### Episode Summary: In this episode, Bryan DeVerse shares his unique career trajectory, starting from technical support in the Air Force to excelling in sales and marketing in the analytical equipment industry.   #### Key Topics Discussed: **Career Transition from Service to Sales:** Bryan reflects on his journey, beginning in the Air Force, moving to technical support, and transitioning into sales and marketing roles. His experiences highlight the value of understanding customer needs from a service perspective and using this knowledge in sales strategies. **Education and Career Advancement:** Utilizing his GI bill, Bryan pursued further education in business, leading to management roles and eventually sales positions. This progression underscores the importance of continuous learning and adaptability in one's career. **Challenges and Learnings in Sales:** Bryan discusses the mindset shift required when moving from a reactive service role to a proactive sales role. He emphasizes the importance of building trust and relationships in sales, rather than just pushing products. **Adapting to Digital Sales and Marketing:** Bryan talks about the impact of the pandemic on customer behavior and the shift towards online interaction. He highlights how virtual tools have become crucial in demonstrating product value and maintaining customer engagement. **Role of Product Marketing in Customer Experience:** Transitioning to product marketing, Bryan faced the challenge of educating a sales team on new products and aligning marketing messages to customer needs. He stresses the importance of consistent and engaging marketing strategies. **The Future of Marketing and Customer Experience:** Bryan shares insights on upcoming trends in video marketing and the role of AI in enhancing customer interactions. He underscores the ongoing need for human elements in marketing and customer service. ## Meet Our Guest ### Bryan Deverse ##### Senior Commercial Director @ IXRF Systems Bryan is a seasoned sales and marketing professional with over 20 years of experience in the analytical instrumentation industry. Currently a Senior Commercial Director, where he focuses on business development, strategic planning, and leading high-performing teams. Throughout his career, Bryan has successfully launched products, expanded market share, and grown revenues for companies in the spectroscopy field. He's particularly skilled at developing key account management strategies and fostering lasting relationships with major corporate clients. ![Bryan Deverse - Headshot](https://conveyingyourmessage.com/hubfs/Bryan%20Deverse%20-%20Headshot.jpg) ### Relevant Links - Follow Bryan on LinkedIn - [https://www.linkedin.com/in/bryan-deverse-46312412/](https://www.linkedin.com/in/bryan-deverse-46312412/) - Visit the IXRF Systems Website - [https://www.ixrfsystems.com/](https://www.ixrfsystems.com/) - [Tweet](https://twitter.com/share) ### Check Out Related Insights   #### [S1E03: Unpacking VOC in Manufacturing: Customer Outsights w/ Dave Loomis](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e03-unpacking-voc-in-manufacturing-customer-outsights-dave-loomis) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) [Customer Feedback](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-feedback) [VOC](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/voc) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/listing/s1e03-unpacking-voc-in-manufacturing-customer-outsights-dave-loomis) #### [S1E10: Manufacturing Storytelling: The StoryBrand Framework with Dr. J.J. Peterson](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e10-manufacturing-storytelling-the-storybrand-framework-dr-jj-peterson) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e10-manufacturing-storytelling-the-storybrand-framework-dr-jj-peterson) #### [S1E11: From Tactics to Trust: Mastering Marketing in the Manufacturing Space w/ Joe Sullivan](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e11-tactics-to-trust-mastering-marketing-in-the-manufacturing-space-w-joe-sullivan) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Technical Content](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/technical-content) [Content Marketing](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-marketing) [Podcasting](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/podcasting) [LinkedIn](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/linkedin) [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e11-tactics-to-trust-mastering-marketing-in-the-manufacturing-space-w-joe-sullivan) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Selim Maalouf", "url" : "https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf" }, "dateModified" : "2024-01-16T04:51:18.941Z", "datePublished" : "2024-01-16T04:51:17.000Z", "headline" : "S1E06: Bridging Sales and Service: Bryan DeVerse's Unique Approach to Customer Engagement", "image" : [ "https://conveyingyourmessage.com/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/6.png" ], "mainEntityOfPage" : { "@id" : "https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://conveyingyourmessage.com/hubfs/Value-First%20Logo%20-%20Square%20-%20500%20x%20500%20-%20Team%20-%20Large%20(1).png" }, "name" : "Value-First Team" } } ```