--- title: S1E09: Turning Sales Experience Into Workplace Culture Transformation with Geo Booth description: Discover the transformative power of sales experience in shaping workplace culture. Geo Booth shares insights on storytelling in sales, leadership styles, effective communication, and engaging disengaged employees. image: https://conveyingyourmessage.com/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/9.png --- 1 min read ![S1E09: Turning Sales Experience Into Workplace Culture Transformation with Geo Booth](https://conveyingyourmessage.com/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/9.png) # S1E09: Turning Sales Experience Into Workplace Culture Transformation with Geo Booth [![Picture of Selim Maalouf](https://conveyingyourmessage.com/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png) Selim Maalouf ](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) : Jan 15, 2024 11:40:44 PM [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Culture](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/culture) [Transformation](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/transformation) [Leadership](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/leadership) #### Episode Summary: In this episode, hear Geo's perspectives on shifting from authoritative to collaborative leadership styles and empowering teams through clear communication. Learn his approach to storytelling in sales and navigating complex change management.   #### Key Topics Discussed: **Selling as Storytelling**: Booth discusses his shift to story-based selling, emphasizing the importance of making clients feel like the heroes of the narrative. He shares a success story involving a large multi-department sale. **Cultural Transformation in Leadership**: A substantial part of the conversation focuses on evolving leadership styles. Geo talks about shifting from an authoritative approach to a more collaborative and empathetic style, which is crucial in today's workforce dynamics. **Effective Communication within Organizations**: Booth stresses the importance of clear and simple internal communication, drawing on his experiences to highlight how effective communication can drive change and transformation within organizations. **Challenges in Change Management**: Booth and the hosts discuss the complexities of implementing change in an organization, touching upon resistance from long-tenured employees and the necessity of clear vision and communication. **The Concept of Culture MRI**: An innovative approach introduced by Booth, Culture MRI is a diagnostic tool to assess and improve organizational culture. It aims to align the goals and values of the company with its employees. **Engaging Disengaged Employees**: Booth addresses the issue of disengagement in the workplace, emphasizing the need for organizations to value and recognize their employees’ contributions. **Practical Tips for Leaders**: Strategies like quarterly performance reviews and transparent bonus structures are suggested as ways to motivate and engage employees. ## Meet Our Guest ### Relevant Links - Follow Geo on LinkedIn - [https://www.linkedin.com/in/georgebooth/](https://www.linkedin.com/in/georgebooth/) - Follow Geo on Instagram - [https://www.instagram.com/majorsage.business.coaching/](https://www.instagram.com/majorsage.business.coaching/) - Visit the MajorSage Business Coaching Website - [https://majorsage.com/](https://majorsage.com/) - Visit the Firegard Website - [https://firegard.com/](https://firegard.com/) - Visit the Springs Creative Website - [https://www.springscreative.com/](https://www.springscreative.com/) - Learn More about Culture MRI - [https://theculturemri.com/](https://theculturemri.com/) ### Geo Booth ##### Founder @ MajorSage Business Coaching Geo Booth, leader of a flame barrier business for a leading textile company. For the past three years, he has served businesses as a Business Made Simple Certified Business Coach. He serves the textile industry on the advisory board of Gaston College’s Textile Technology Center. He’s a member of the International Sleep Products Association’s Sleep Products Safety Council, and serves his church as an elder and mentor. He has a bachelor’s degree in Spanish from Davidson College and a Master of Science degree from the Institute of Textile Technology. He is also the founder and CEO of MajorSage Business Coaching where he intends to make 100 millionaires over the next 15 years. ![Geo Booth - Headshot](https://conveyingyourmessage.com/hubfs/Geo%20Booth%20-%20Headshot.jpg) - [Tweet](https://twitter.com/share) ### Check Out Related Insights   #### [S1E06: Bridging Sales and Service: Bryan DeVerse's Unique Approach to Customer Engagement](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [Sales](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/sales) [Service](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/service) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e06-bridging-sales-service-bryan-deverse-unique-approach-to-customer-engagement) #### [S1E12: Who owns the CRM? w/ Caleb Rule](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e12-who-owns-the-crm-caleb-rule) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) [CRM](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/crm) [RevOps](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/revops) [Transformation](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/transformation) [Leadership](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/leadership) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e12-who-owns-the-crm-caleb-rule) #### [S1E07: Designing Success: The Art of Form and Function with Christine Tierney](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney) ![Picture of Selim Maalouf](https://conveyingyourmessage.com/hs-fs/hubfs/Headshots/Selim%20-%20Maalouf%20Circle%20-%20400x400.png?width=30&name=Selim%20-%20Maalouf%20Circle%20-%20400x400.png) [Selim Maalouf](https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf) [Content Strategy](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/content-strategy) [Customer Experience](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/customer-experience) [UX](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/ux) [Design](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/design) [StoryBrand](https://conveyingyourmessage.com/media/manufacturing-marketing-show/tag/storybrand) [Read More](https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e07-designing-success-the-art-of-form-and-function-christine-tierney) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Selim Maalouf", "url" : "https://conveyingyourmessage.com/media/manufacturing-marketing-show/author/selim-maalouf" }, "dateModified" : "2024-01-23T22:09:16.939Z", "datePublished" : "2024-01-16T05:40:44.000Z", "headline" : "S1E09: Turning Sales Experience Into Workplace Culture Transformation with Geo Booth", "image" : [ "https://conveyingyourmessage.com/hubfs/Media%20Files/MMS%20-%20Manufacturing%20Marketing%20Show/Thumbnails/9.png" ], "mainEntityOfPage" : { "@id" : "https://conveyingyourmessage.com/media/manufacturing-marketing-show/s1e09turning-sales-experience-into-workplace-culture-transformation-with-geo-booth", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://conveyingyourmessage.com/hubfs/Value-First%20Logo%20-%20Square%20-%20500%20x%20500%20-%20Team%20-%20Large%20(1).png" }, "name" : "Value-First Team" } } ```